Smithers Alpine Stays
Took a ski cabin business from relying on Airbnb to owning its own direct booking channel, and into a fully booked winter season.
Ongoing partnership
Visit live site (opens in new tab)
Marketing for accommodation, ski resorts, cabins, chalets, lodges, adventure tours and experiences.
Google Ads, Meta Ads, SEO and websites for lodges, cabins, luxury stays, ski resorts, tours and experiences businesses. The founders run every account, and every piece of work is done in-house.
30 minutes. No obligation. A strategic conversation about your bookings.
Google Ads Certified
Meta Ads Certified
Australian owned and operated
Working with clients worldwide
Selected work
Client partnerships.
Hunter Huon Valley
Gave a luxury retreat a direct booking channel that tells its story properly, with no platform commission on the stays it brings in.
Ongoing partnership
Visit live site (opens in new tab)
Hudson Bay Mountain
Rebuilt the resort’s website and search foundations around what skiers look for first: conditions, lift tickets and lessons.
Ongoing partnership
Visit live site (opens in new tab)
Coach Light Cabin
Positioned a boutique cabin to win guests directly instead of competing in a crowded platform search, with more qualified enquiries in the first month than the three before it.
Ongoing partnership
Visit live site (opens in new tab)
Calem & Will
Founder-led
“We founded Lovelock Advertising to bring a more personal, strategic approach to marketing. We partner with a select number of businesses and put our names behind everything we create.
Based in Adelaide, we work with clients across Australia and around the world.”
More about usWhat we do
Four services.
One direction.
Google Ads
Reach travellers at the moment they search for somewhere to stay or something to do. Campaigns built around direct bookings and measured on revenue, not clicks.
Learn moreMeta Ads
Put your property or experience in front of the right travellers on Facebook and Instagram, well before they start comparing options. A reliable lever for shoulder seasons and quiet midweeks.
Learn moreSEO
Rank for the searches your guests actually make, so more of them find you and book direct instead of through platforms that take a commission.
Learn moreWebsites
Fast, considered websites with booking built in. Designed to turn browsers into guests and reduce your reliance on Airbnb and the booking platforms.
Learn moreGlobal clients
From the outback to the snowy mountains.
Based in Adelaide and working with accommodation and experience operators internationally, wherever their guests come from. We take on a select number of clients at a time.
3yr+
Average client tenure
100%
Accounts run by the founders
1hr
Response window, any time zone
0
Lock-in contracts
Testimonials
Trusted by operators internationally.
Hunter Huon Valley
Calem helped us bring our new website to life for our luxury accommodation business, and we couldn’t be happier with the end result.
From the outset, we were impressed by his proactive approach, knowledge and professionalism. He took the time to understand our business and brand, and brought a thoughtful, solutions-focused approach to the entire process.
We’re incredibly happy with the finished website and look forward to continuing our working relationship with Calem and the team. We wouldn’t hesitate to recommend them to other businesses.
Coach Light Cabin
We got more qualified enquiries in the first month than we had in the previous three combined. Calem and Will actually understand hospitality, they learned our business before touching the ads.
Smithers Alpine Stays
They built our website and a full booking platform from scratch, and we were fully booked through the winter season. It's an ongoing partnership because the work didn't stop at launch.
Hudson Bay Mountain
We had Calem build our new website and are super happy with the results! He took all feedback and direction and produced the site that we were looking for. Highly recommend!
Glossed Nail Lounge
Our calendar is booked weeks out and the clients walking in actually match the brand we've built. Calem and Will treated our salon like a luxury business, not just another beauty account.
Refined Cabinetry
Lovelock built our website, set up our Google profile, and designed business cards that reflect our work. Inquiries came almost straight away, and our online presence finally matches our craftsmanship.
Let’s talk about your bookings.
Book a free, no-obligation 30-minute call. We’ll look at where your bookings come from today, where the opportunities are, and how we could help you get more of them.
Let's chat
30 min. Free. No obligation.