Lovelock Advertising ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose information when you visit www.lovelockadvertising.com or engage with us as a client, prospect, or contact. We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. Who We Are
Lovelock Advertising is an Australian digital marketing agency. For any privacy questions or requests relating to your personal information, contact us at hello@lovelockadvertising.com.
2. Information We Collect
We only collect information that's reasonably necessary to do our work. That typically includes:
- Information you give us: name, email, phone number, business name, website URL, budget range, goals, and anything else you share in our intake form, by email, or during a call.
- Information collected automatically: IP address, browser type, device, referring URL, pages visited, and time on site, gathered via cookies and analytics tools.
- Information from third parties: if you reach us via a platform like Google, Meta, LinkedIn, or a referral partner, we may receive limited contact or engagement data from that source.
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiry and arrange a growth session or proposal.
- Deliver, manage, and improve our services for clients.
- Send transactional communications (e.g. invoices, reports, scheduling).
- Send occasional marketing emails, only if you've opted in, and you can unsubscribe at any time.
- Measure how our website and campaigns perform, so we can improve them.
- Meet legal, tax, and regulatory obligations.
4. Cookies & Tracking
Our website uses cookies and similar technologies to remember preferences, measure traffic, and understand how visitors use the site. We may also use tracking pixels from third-party advertising platforms (such as Google Ads and Meta) to measure the effectiveness of our marketing and, where relevant, retarget visitors.
You can disable cookies in your browser settings at any time. Doing so may affect some functionality on the site.
5. Third-Party Services We Use
We use a small number of trusted third-party providers to run the business. Each one processes data under its own privacy terms. The main ones are:
- Formspree: handles form submissions from this website.
- Google: analytics, Google Ads conversion tracking, and Workspace (email, docs).
- Meta: Meta Pixel for advertising measurement.
- Email and scheduling tools: used to communicate with you and arrange meetings.
We choose providers carefully but are not responsible for their internal data practices. We recommend reviewing each provider's own privacy policy if you're concerned about a specific service.
6. When We Share Your Information
We do not sell your personal information. We only share it when:
- It's necessary to deliver a service you've engaged us for (for example, granting access to your own ad accounts).
- We use a third-party processor as listed above.
- We're required to by law, court order, or a legitimate regulatory request.
- You have explicitly authorised it (for example, a case study quote or testimonial).
7. Data Retention
We keep personal information only for as long as it's needed for the purpose it was collected, plus any period required by Australian law (typically up to seven years for financial and tax records). Lead and enquiry data from people who do not become clients is reviewed periodically and deleted when no longer relevant.
8. Your Rights
You have the right to:
- Request access to the personal information we hold about you.
- Ask us to correct information that is inaccurate or out of date.
- Ask us to delete your information, subject to any legal obligation we have to retain it.
- Opt out of marketing communications at any time.
- Make a complaint about how we've handled your data.
To exercise any of these rights, email hello@lovelockadvertising.com. We'll respond within a reasonable timeframe, usually within 30 days. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
9. Security
We take reasonable steps to protect personal information from misuse, loss, and unauthorised access, including using reputable cloud providers, strong passwords, and access controls. No system is 100% secure, however, and we cannot guarantee absolute security of any information transmitted over the internet.
10. International Transfers
Some of the providers we use store data outside Australia (for example, in the United States or European Union). By using our site or engaging us, you consent to your information being transferred and processed in those locations under their applicable privacy regimes.
11. Children's Privacy
Our services are intended for businesses and adults. We do not knowingly collect information from anyone under 16. If you believe we have, please contact us and we'll delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. The "Effective" date at the top of this page shows when it was last updated. Material changes will be highlighted on this page.
13. Contact Us
Questions, requests, or complaints about this Privacy Policy or your personal information can be sent to hello@lovelockadvertising.com.