Plain-English writing on ads, websites, SEO, and the numbers behind them, for the people running the business, not the people running the buzzwords. New pieces added as we have something worth saying.
A small, curated library, not a content mill. Each article answers a question we hear in nearly every sales call, so you can get the thinking on your own time and we can spend the call on what's specific to you.
Most agency interviews are theater. These five questions flip the dynamic, and the answers tell you everything.
Read → 02Half the businesses paying for Google Ads shouldn't be. Here's how to figure out which side of the line you're on, before you spend a dollar.
Read → 03Ads don't convert. Landing pages convert. Here's why your site might be the most expensive thing in your marketing stack.
Read → 04"We got you 200 leads last month." OK, how much revenue did that generate? The most expensive mistake in marketing reporting, and how to fix it.
Read →Reading is one thing. Applying it to your specific business is another. Book a free 30-minute growth session and let's get specific.
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